![]() Light & Soft Mask**: a moisturising mask for fine hair, 150ml, SRP 24.90€. ![]() Light & Soft Conditioner**: a lightly moisturising conditioner for fine hair, 250ml, SRP 19.90€.Light & Soft Shampoo**: a lightly moisturising low-foam shampoo for fine hair, 300ml, SRP 18.90€. ![]() The weDo/ Professional lineup offers 14 products, including 4 multi-purpose hybrid products for hair and body: Not only have we developed a consolidated range of products that push the boundaries on the industry’s natural and ethical standards, but we aim to be as transparent as possible on where we have room for improvement, and where we wish to do better.” Of the new launch, Coty Professional Beauty Chief Marketing Officer, Laura Simpson, says, “With the launch of weDo/ Professional we are tapping into growing consumer desire for products that perform, while having less impact on the environment. The brand has now become the unofficial “eco lab” of Coty Professional Beauty, sharing knowledge and pushing for positive change across the entire company. ![]() With the freedom to translate their convictions about environmental sustainability into a full-fledged offering that resonated with their peers, weDo/ Professional was born. The weDo/ Professional journey was started by a small group of passionate beauty insiders who had the unique chance to start a new brand from scratch. Co-developed with the scientists of the Wella Professionals haircare labs, and in collaboration with hairdressers, each product has been designed with professional performance in mind. ![]()
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