You can link to this Twitter Moment regularly in your content as well as on your website. Want a really easy way to house all of the best tweets from people talking about your product? Add them all to a Twitter Moment! Curate positive feedback and testimonials from customers. Whether this is a campaign or promoted hashtag that your company created or a trending hashtag that others in your industry are following, creating a Twitter Moment to add tweets surrounding that hashtag can be a fun way to curate your favorites. Curate top tweets from a trending hashtag. This also helps position your company as a thought leader in your industry, and your audience will continue to come back to you for news on the most recent changes. To help keep your audience in the know, creating a Moment to house top tweets with the best information surrounding that industry change or launch is a great idea. Curate tweets surrounding a specific launch or piece of news.ĭepending on your industry, new updates, launches and industry changes are happening all of the time. This way you’re able to go back and see the best moments throughout your event, or you can share the link on your company’s Twitter for others to decide if they want to attend next time. If your company is hosting or attending an event, it could be a great idea to compile a Moment of all of the best tweets from event attendees. Twitter Moments can also be publicly available, and create their own viewable link to the entire collection, making it easy to share your curated tweets with others. Using a Twitter Moment to curate the best tweets surrounding that topic, keyword or hashtag is a great way to set apart the best and most informative tweets. If you search for a specific hashtag or keyword on Twitter, you’re going to see some high-level, valuable content and you’re going to see some tweets that are spammy or irrelevant to your topic. Let’s dive into a few great ways to utilize this feature. There are so many different uses when it comes to Twitter Moments, but it’s important to remember that they’re all about curation, and pulling together a collection of other users’ – as well as a few of your own – tweets. Think of them like little collections that help you and/or your audience learn more about a specific topic. While you can already like and bookmark notable tweets for later, Moments are a content type all their own. But what gives? What’s so important about collecting similar tweets? Okay, so now you know what a Twitter Moment is. This means anyone can create a Moment and add related tweets to it. Since platforms are constantly ever-changing, though, Twitter has updated its Explore page and made the compilation of Moments available for all users. These used to be the way Twitter compiled news for its Explore page, by putting multiple tweets surrounding a news topic all within a single Moment for users to swipe or scroll through. Hey, I’m glad you asked! Because Twitter always has creative names for each of its features (hello retweet), its users almost have to be well-versed in an entire glossary completely unique to the platform.Ī Twitter Moment is essentially a collection of tweets, typically surrounding a particular topic. You’ve seen us talk about Twitter threads before as one example of a unique content type, and now we’re going to cover Twitter Moments. One of the things that makes Twitter such a great platform to utilize for your business, freelance promotion and even general use is that it has so many nooks and crannies.Įverywhere you look, there’s a new type of content to check out and create. Using Twitter Moments To Grow Your Twitter
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